Triage action
Sentiment and Urgency
Classify visitor tone and operational urgency so staff can triage Gravity Forms, WPForms, and Contact Form 7 submissions faster.
What this action does
- Runs after submission and classifies sentiment and urgency with supporting signals.
- Stores structured sentiment, urgency, confidence, and summary details.
- Adds triage context without qualifying the lead or deciding notification behavior.
What it can return
- Sentiment
- Urgency
- Signals
- Summary
- Confidence
Setup tips
- Reserve critical urgency for safety, legal, outage, cancellation, reputation, or similarly time-sensitive signals.
- Use this as operations context, not proof of buyer value.
- Pair with Routing Recommendation when teams split work by urgency.
Important guardrails
- This action does not replace Lead Scoring.
- It does not draft replies or trigger notification/webhook behavior.
- Urgency labels should be grounded in submitted evidence.
Frequently asked questions
Common questions about triaging tone and urgency in supported form submissions.
What does Sentiment and Urgency classify?
It classifies visitor tone, operational urgency, and supporting signals from a submitted form response so staff can prioritize review.
Is it lead scoring?
No. Sentiment and Urgency provides triage context. Lead Scoring is the action that grades leads as A, B, C, or Reject.
What signals support the urgency label?
The result should be grounded in visible submission details such as stated deadlines, severity, emotional tone, business impact, or explicit requests in the submitted form response.