Lead Scoring
Grade Gravity Forms, WPForms, and Contact Form 7 submissions as A, B, C, or Reject using the form’s consented Lead Scoring setup.
What this action does
- Uses the form’s Site Context, good-fit criteria, bad-fit criteria, spam guidance, and calibrated examples.
- Returns a practical A, B, C, or Reject grade with confidence, rationale, red flags, missing information, and recommended priority.
- Stores results in Gravity Forms entry meta and notes, or in ledger-backed Contact Form 7 review records, then indexes them for the Lead Scoring dashboard.
What it can return
- Grade: A/B/C/Reject
- Fit and intent summaries
- Reasons and red flags
- Missing information
- Recommended priority
Setup tips
- Write concrete good-fit and bad-fit examples before turning the action on for important forms.
- Correct wrong grades as staff review entries so future calibration can improve.
- Use Spam Detection beside Lead Scoring when you need spam-specific handling.
Important guardrails
- Sentient Forms does not expose numeric lead scores in this release.
- Lead Scoring requires active, consented setup for the connected form; Contact Form 7 runs after submission through the ledger in this release.
- Reject is a qualification outcome; Spam Detection remains the spam classification action.
Frequently asked questions
Common questions about using A/B/C/Reject grades with supported form submissions.
Lead Scoring reviews a Gravity Forms, WPForms, or Contact Form 7 submission against the form’s approved setup context and returns an A, B, C, or Reject grade with rationale staff can review.
No. Sentient Forms Lead Scoring uses A/B/C/Reject grades, confidence, priority, and readable justification. It avoids numeric lead scores because most form entries do not support that kind of precision.
Lead Scoring needs an active, consented setup for the form, including site context, good-fit criteria, bad-fit criteria, spam guidance, and optional calibrated examples.