Follow-up action

Suggested Reply and Next Best Action

Draft a human-reviewed reply and internal next-best-action recommendation after a Gravity Forms, WPForms, or Contact Form 7 submission.

What this action does

  • Uses active, consented Lead Scoring setup context plus the current entry.
  • Returns a suggested plain-text reply, next-best-action, rationale, missing information, and risk flags.
  • Stores the draft and recommendation for staff review without sending anything externally.

What it can return

  • Next best action
  • Suggested reply draft
  • Rationale
  • Missing info to request
  • Do-not-send state

Setup tips

  • Enable after Lead Scoring setup is strong enough to avoid generic replies.
  • Skip automatic drafts for Reject-grade entries unless staff manually decide otherwise.
  • Keep pricing, timing, and guarantees out of drafts unless trusted context explicitly supports them.

Important guardrails

  • This action drafts only; it does not auto-send replies in v1.
  • It does not call customer-facing webhooks.
  • A human should review and edit any reply before sending.

Frequently asked questions

Common questions about human-reviewed reply drafts for supported form submissions.

Does Suggested Reply send email automatically?

No. Suggested Reply and Next Best Action creates a human-reviewed draft and recommendation only. It does not auto-send replies in this release.

What setup does it need?

It uses the same active, consented Lead Scoring setup context as Lead Scoring, plus the current form submission, to draft a reply and recommend the next action.

How should staff handle Reject, spam, or unsafe entries?

Staff should review the grade and risk context before using a draft. Automatic drafts can be skipped for Reject-grade entries by default, with manual generation available when staff correct the classification.

Related actions

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